UW Health

• Never use UW, UWH, UWHealth, U.W. Health, UW-Health or University of Wisconsin Health
• If it’s important to distinguish between Wisconsin and Illinois, write as UW Health in Wisconsin or UW Health in northern Illinois
  • Never use UW Health Wisconsin, UW Health Northern Illinois or UW Health Illinois
• The University of Wisconsin School of Medicine and Public Health is affiliated with, but not a part of, UW Health

UW Health Kids and American Family Children’s Hospital

• UW Health Kids is not a location, it encompasses pediatric care at UW Health
  • Can be used in a person’s title, such as Dr. Jane Smith, cardiologist, UW Health Kids
  • Never use UWHK or UWH Kids or UW-H Kids
    
• American Family Children’s Hospital
  • American Family Children’s Hospital is a location
  • Never use AFCH, AmFam Children’s Hospital, UW Children’s or UW Children’s Hospital

UW Health University Hospital

• UW Health East Madison Hospital
• American Family Children’s Hospital
• UW Health SwedishAmerican Hospital
• UW Health Rehabilitation Hospital
• UW Health Eastpark Medical Center (not East Park or EastPark)
• UW Health Transplant Center
• UW Health | Carbone Cancer Center
• For a full list of UW Health locations, clinics and programs, visit www.uwhealth.org/search/locations

Northern Illinois

• SwedishAmerican Health is now UW Health
• If it’s important to distinguish between Wisconsin and Illinois regions, write as UW Health in Wisconsin or UW Health in northern Illinois
  • Never use UW Health Wisconsin, UW Health Northern Illinois or UW Health Illinois
    
• UW Health SwedishAmerican Hospital
  • Use UW Health SwedishAmerican Hospital when referring to the main hospital in Rockford
  • There is no shortened version
  • SwedishAmerican is one word

UW Health | Carbone Cancer Center

• UW Health | Carbone Cancer Center must include the pipe character and a single space on either side (“ | ”) between “UW Health” and “Carbone.”
• For clinical and development content: UW Health | Carbone Cancer Center
  • Example: The patient went to UW Health | Carbone Cancer Center
  • Second reference: Carbone Cancer Center
  • Third and additional references: Carbone
• For academic (research) content: University of Wisconsin Carbone Cancer Center
  • Example: The scientist began researching how tumor cells responded to an experimental radiation therapy at the University of Wisconsin Carbone Cancer Center
  • Additional references: UW Carbone Cancer Center or UW Carbone
• For pediatric cancer care: UW Health Kids | Carbone Cancer Center
• In northern Illinois: UW Health | Carbone Cancer Center Rockford
• Never use UWCCC, UWHCCC or CCC

Logos

To request the use of UW Health or UW School of Medicine and Public Health logos, email news@uwhealth.org.

UW Health logo: